The Nutcracker and the Mouse King

Awarded by

German National

Library

Awarded by

German National Library

  • Innovative Archival Selections:

The German National Library’s 35 Acquisitions from 1913

  • Book of the Month – June 2022

Innovative Archival Selections:

The German National Library’s 35 Acquisitions from 1913

Book of the Month – June 2022

Advertising Film

The Nutcracker and the Mouse King

The Nutcracker and the Mouse King // multimedia book project // professional artwork


2020 // This multimedia book project is based on the original story of "The Nutcracker" written by E. T. A. Hoffmann in 1816 in Berlin. The book offers a new interpretation of the Nutcracker story with the aim of fostering interest in reading among the younger generation. The book is printed in white on white with neon color accents. Black light illumination is required to reveal the text and illustrations. Additionally, the book is accompanied by an audiobook version, accessible by scanning a QR code. The project has been recognized and awarded by the German National Library.

The Nutcracker and the Mouse King // multimedia book project // professional artwork


2020 // This multimedia book project is based on the original story of "The Nutcracker" written by E. T. A. Hoffmann in 1816 in Berlin. The book offers a new interpretation of the Nutcracker story with the aim of fostering interest in reading among the younger generation. The book is printed in white on white with neon color accents. Black light illumination is required to reveal the text and illustrations. Additionally, the book is accompanied by an audiobook version, accessible by scanning a QR code. The project has been recognized and awarded by the German National Library.

Concept, design & creative director:

Zoya Laskowski

Author: Hoffmann, E. T. A.

Collaborated with:

Illustrations: Molly Thompson

Audiobook narrator: Robin Hackemesser

Book editor: Diana Sadeghi

ISBN: 978-3-00-067585-0


Awards & Publications:

June 2021 // Phobos publishing

October 2021 // Frankfurt book fair,

The Livro stand

June 2022 // Awarded from German National

Library - Book of the Month December

June 2022 // Innovative Archival Selections:

The German National Library’s 35 Acquisitions

from 1913

↑ Video Advertising


Video Advertising for Social Media – December 2021

↓ Featured in the German National Library


Read about our book's significance in the special selection from 1913 to today.

A Blending of Tradition and Technology

in Modern Publishing

This publication has undergone a meticulous archiving and cataloging process. This book is one of the “35 Selected Acquisitions from 1913.” Here’s what the German National Library wrote about it:

"The media world is constantly evolving, presenting publishers with new challenges. Published by Phobos Verlag Düsseldorf, The Nutcracker and the Mouse King exemplifies modern publishing by combining printed and digital formats. The printed portion includes text and illustrations in a unique white-on-white print with neon white, which visually stands out under black light. At the start of each section, a QR code provides mobile access to the corresponding chapter of a more detailed virtual audiobook. This intriguing fusion of a traditional printed book with a digital audiobook has been added to the collections at both German National Library locations in Leipzig (signature 2022 A 18316) and Frankfurt am Main (signature 2021 A 22355). Translated from German to English - Text from the German National Library website

Publication undergoing a meticulous archiving and cataloging process. This book is one of the “35 Selected Acquisitions from 1913.” Here’s what they wrote about it:


"The media world is constantly evolving, presenting publishers with new challenges. Published by Phobos Verlag Düsseldorf, The Nutcracker and the Mouse King exemplifies modern publishing by combining printed and digital formats. The printed portion includes text and illustrations in a unique white-on-white print with neon white, which visually stands out under black light. At the start of each section, a QR code provides mobile access to the corresponding chapter of a more detailed virtual audiobook. This intriguing fusion of a traditional printed book with a digital audiobook has been added to the collections at both German National Library locations in Leipzig (signature 2022 A 18316) and Frankfurt am Main (signature 2021 A 22355). Translated from German to English - Text from the German National Library website

↑ Web Design – Current


Phobos Publishing is expanding its offerings beyond a single book to include a

new line of AR-based books.

↓ Low- and High-Fidelity Wireframes


Examples from current web design

↓ Web Design – Redesign Solutions


To support this growth, the following design adjustments

are recommended for consideration:

↓ Web Design – Redesign Solutions


To support this growth, the following design adjustments

are recommended for consideration:

Die Zukunft

des Lesens

Kreative Kombinationen aus Print

& digitalen Medien.

↑ Layout Adjustments


A refreshed, clean layout would allow easier navigation and visually separate different book titles and AR features.

↑ Typographical Visual Hierarchy:


Establish a clear typographical hierarchy to differentiate headings, subheadings, and body text, improving readability and navigation.

↓ Color Scheme and Branding:


Updating the color palette to reflect a modern, cohesive brand identity that suits an entire collection rather than a single book.

↑ Enhanced Navigation Elements:


Adding more navigation elements on the landing page to facilitate easier access to content and improve user experience.

←Testimonials:


Adding a testimonials section featuring reader and expert reviews will boost credibility and provide insights into user experiences with Phobos’s AR books.

↑ Testimonials:


Adding a testimonials section featuring reader and expert reviews will boost credibility and provide insights into user experiences with Phobos’s AR books.

←CTA Enhancement:


Adding simple animations to elements like "Buy Now" or "Learn More" to ensure they are easily noticeable through clear visual distinction. These animations can effectively draw attention to the CTA buttons and guide the user’s focus.

↑ CTA Enhancement:


Adding simple animations to elements like "Buy Now" or "Learn More" to ensure they are easily noticeable through clear visual distinction. These animations can effectively draw attention to the CTA buttons and guide the user’s focus.

←CTA Enhancement:


Adding simple animations to elements like "Buy Now" or "Learn More" to ensure they are easily noticeable through clear visual distinction. These animations can effectively draw attention to the CTA buttons and guide the user’s focus.

↑ Animated

Elements


Adding subtle animations to interactive elements can enhance user engagement, especially in showcasing AR capabilities.

←Animated

Elements


Adding subtle animations to interactive elements can enhance user engagement, especially in showcasing AR capabilities.

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